The term used to describe the unique combination of activities that an organization implements to create a product solution to meet customer needs is ________
a. promotion
b. marketing mix
c. marketing research
d. market segmentation
b
Business
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Fully participating preferred shareholders receive extra dividends equally with the rate of common shareholders
Indicate whether the statement is true or false
Business
Sandra, a human resources manager at an advertising firm, is currently in the process of determining the value and worth of advertising executive positions within the agency. This is referred to as:
A) compensation. B) rightsizing. C) wage and salary surveying. D) incentive pay. E) job evaluation.
Business