The term used to describe the unique combination of activities that an organization implements to create a product solution to meet customer needs is ________

a. promotion
b. marketing mix
c. marketing research
d. market segmentation

b

Business

You might also like to view...

Fully participating preferred shareholders receive extra dividends equally with the rate of common shareholders

Indicate whether the statement is true or false

Business

Sandra, a human resources manager at an advertising firm, is currently in the process of determining the value and worth of advertising executive positions within the agency. This is referred to as:

A) compensation. B) rightsizing. C) wage and salary surveying. D) incentive pay. E) job evaluation.

Business