________ focuses on the linkage which key individuals and managers have with key external stakeholders and which are critical to the business venture's success.

Using media time in a steady stream throughout an entire year is which type of media budget schedule?

A) continuous B) pulsating C) flighting, or discontinuous D) frequency

How do national products cause substantial opportunity costs to companies?

A) by restricting companies from utilizing global leverage in marketing and production B) by transferring the experience gained in one market to other markets C) by utilizing the expertize acquired by managers in a single product in other markets D) by allowing managers from outside markets to acquire product expertise