Parallel forms, split half, and item-total are all
a. types of experimental design
b. principles of visual composition
c. tests for validity
d. tests for reliability
e. measurement scales
d. tests for reliability
Communication & Mass Media
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Supermarket tabloids may publish stories for which they have not sought substantiation, and CBS' 60
Minutes claimed this is a fallacy because of a. reckless disregard for the truth. b. refusal to reason. c. conflict of interest. d. violation of the quantity maxim.
Communication & Mass Media
In terms of electronic games, affective tone refers to:
a. what designers want gamers to feel as they play b. the emotions of the game’s main characters c. the music heard during game play d. the color scheme of game visuals
Communication & Mass Media