Discuss reasons why you should always choose the communication preferred by your audience

What will be an ideal response?

Answer: There are many considerations that go into analyzing the best medium for your persuasive message. They include: the number of people in your audience and your ability to reach them all in a timely way; the complexity of your content; the amount of resistance you expect; your audience's communication preferences. If you need only persuade one person, their communication preferences can be the driving force in your decision of which medium to use. But what if you've got to reach a lot of people, in different geographic locations, at approximately the same time? In this case an email or a memo is a likely choice, even if the individuals in the group prefer phone calls or face-to-face meetings. And sometimes it's not just about logistics, but persuasion itself. If you want to "put someone on the spot" and make it more difficult to say no, a face-to-face meeting or a phone call will make it harder for your audience to respond negatively. Conversely, if you want to give the audience time to carefully consider your appeal before responding, you would avoid a "live conversation" in favor of another mode of communication.