A scale is constructed by a simple accumulation of scores, while an index assigns scores to patterns of responses

Indicate whether the statement is true or false.

False

Communication & Mass Media

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The term "honeymoon" is used to describe the time in a relationship when a couple begin to initially commit to each other

Indicate whether the statement is true or false

Communication & Mass Media

The massive collection and distillation of consumer data is referred to as dataveillance.

Answer the following statement true (T) or false (F)

Communication & Mass Media