________ involves categorizing consumers in terms of user status and usage rates
A) Demographic segmentation
B) Benefit segmentation
C) Behavior segmentation
D) Geographic segmentation
C
Business
You might also like to view...
Google's Chrome operating system, which has been described as "a new computing paradigm," is designed to exploit the opportunities of cloud computing
Indicate whether the statement is true or false
Business
Which of the following statements best describes the use of ergonomics in designing office furniture?
A. It is another name for modular design. B. It pertains to the furniture finish. C. It is concerned with the useful life of the furniture. D. It is the study of the relationship between employees and their physical environment.
Business