How do people's views of nature affect marketers?
What will be an ideal response?
People vary in their attitudes toward the natural world—some feel ruled by it, others feel in harmony with it, and still others seek to master it. A long-term trend has been people's growing mastery over nature through technology and the belief that nature is bountiful. More recently, however, people have recognized that nature is finite and fragile; it can be destroyed or spoiled by human activities.
This renewed love of things natural has created a 63-million-person "lifestyles of health and sustainability" (LOHAS) market, consumers who seek out everything from natural, organic, and nutritional products to fuel-efficient cars and alternative medicine. This segment spends nearly $300 billion annually on such products.
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Which one of the following terms represents treating an abstraction as if it exists as a concrete entity?
A. Strategies D. Objectives B. Tactics E. Reification C. Goals
Ethical screening refers to
A) running a contemplated decision or action through an ethics test. B) evaluating job applicants based on their charitable contributions. C) making sure that all company employees have ethics training. D) avoiding contact with unethical people wherever possible.