A global mind-set refers to attributes that allow a leader to be effective in cross-cultural environments

McDonald's "Plan to Win" strategy has added healthy food options to its menu, phased out traditional artery-clogging trans fats, launched a major multifaceted education campaign, and addressed environmental issues

"Plan to Win" best exemplifies the ________ concept. A) sustainable marketing B) direct marketing C) mercantilism D) strategic planning E) consumer business

According to reliable statistics, 9 out of 10 businesses fail in their first few years of existence

Indicate whether the statement is true or false