Spreading fixed costs over a large volume results in a cost-savings phenomenon referred to as:

Advertising researchers want to understand the latest trends in fashion. The best consumer-oriented research method to use would be a(n):

A) product-specific research approach B) psychological approach C) sociological approach D) anthropological approach

Which group of independent intermediaries can be divided into the two broad types of full-service and limited-service?

A) brokers B) agents C) sales branches D) specialty wholesalers E) merchant wholesalers