How does Michael Porter define primary or operational business activities?
What will be an ideal response?
Michael Porter includes five business activities in his definition of primary or operational activities. These include:
• Inbound logistics: receiving, storing and distributing product inputs.
• Manufacturing operations: transforming inputs into the final product.
• Outbound logistics: collecting, storing, and distributing the product to buyers.
• Sales and marketing: convincing customers to buy the product and selling it to them.
• Customer service: assisting the customers in their use of the product.
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