In the wake of its Gulf Oil spill __________ dramatically increased its spending for online search ads that it hoped might counter negative news coverage with more positive views of the company

Antoine's specific purpose is:

"I want my audience to understand the right to petition granted in the First Amendment to the U.S. Constitution." What is his general purpose? A) To critique B) To inform C) To celebrate D) To persuade

According to the text, an advertising executive at Wyse Advertising estimated that a

certain percentage of all ads used some form of subliminal technique. What percentage was cited?

a. 2% b. 10% c. 25% d. 50% e. 80%