Which of the following is a limitation of the use of learning curves?
A) Change in personnel, design, or procedure leave the learning curve unchanged.
B) Learning curves are applicable to services as well as to manufacturing.
C) The culture of the workplace may alter the learning curve.
D) Direct labor and indirect labor follow the same learning curves.
E) Applications of learning curves are of tactical, not strategic, importance.
C
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MPR's focus on segmentation hinges upon
A) a product's success and longevity in the marketplace. B) a consumer's exposure to media and a medium's influence on a consumer. C) a firm's emphasis on advertising communication rather than public relations. D) the complexity of the consumer purchase decision-making process. E) the relationship between a company and its investors.
An increase in nondiversifiable risk would ________
A) cause an increase in the beta and would lower the required return B) have no effect on the beta and would, therefore, cause no change in the required return C) cause an increase in the beta and would increase the required return D) cause a decrease in the beta and would, therefore, lower the required rate of return