When does absolute failure occur?
a. when the company prices the product to indicate that it is of the highest quality
b. when there is too much synergy between the marketing and production departments
c. when products deliver a meaningful and perceivable benefit
d. when a company cannot regain its development, marketing, and production costs for a new product
Ans: d. when a company cannot regain its development, marketing, and production costs for a new product
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Deceptive promotion includes practices such as misrepresenting the product's ________
A) price or packaging B) features or performance C) size or quantity D) wholesale or retail price E) packaged contents
Donald Tramp declares bankruptcy. He has significant arrears of spousal and child support. He also owes $500 in parking tickets. It is his first bankruptcy. After nine months, he applies for a discharge. Which of the following is TRUE?
A) A discharge is not available to a natural person. B) If a discharge is granted, it will not release his spousal and child support obligations C) A discharge is usually automatic for first time bankrupts D) The discharge will not release him from amounts owed for parking tickets E) B, C and D