Describe a communications audit and explain how it is used
What will be an ideal response?
• A communications audit reveals disparities between real and perceived communications between management and target audiences.
• They help determine whether a communications group and the products it produces are realizing objectives and how the institution is perceived by its core constituents.
• Communications audits often provide benchmarks against which future public relations programs can be applied and measured.
• The data uncovered are frequently used by management to make informed decisions about future communications needs and goals.
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Preston wants to be his own boss and is considering starting a business. He has to decide which form of business organization to adopt and will most likely consider all of the following except:
a.) publicity and public relations. b.) tax issues. c.) the various types of liability to which owners are subject.
What type of advertising is designed to enhance a company's image rather than promote a particular product?
a. publicity b. image c. pioneering d. institutional