According to your textbook, when is it appropriate to cite an abstract of a magazine or journal article in your speech rather than locating and reading the full article?

What will be an ideal response?

One should never cite an article in a speech on the basis of the abstract alone.

Communication & Mass Media

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What is a news package?

a. a newscast in its entirety b. a previously shot and edited story with an on-location reporter, inserted into a newscast c. an unedited news report shot on-location and broadcast live d. a document that list the newscast segments in order of appearance e. a news script that contains every word spoken by the anchor, except for the occasional chitchat

Communication & Mass Media

If relevance and uncertainty are both high, then Agenda Setting should be ________.

A. predictive B. restrictive C. inapplicable D. flexible

Communication & Mass Media