Recyclable or biodegradable packaging, recycled materials and components, and better pollution controls are ways that marketers have responded to the ________
A) increased need to comply with environmental regulations
B) pollution reduction movement
C) new recycling laws
D) new government intervention program
E) environmental sustainability movement
E
Business
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Which of the following is true of the acid-test ratio?
A) It measures a company's ability to pay its current liabilities. B) It measures the ability of the company to earn net income. C) It measures a company's ability to meet its short-term obligations with cash and cash equivalents. D) It indicates how much cash could be realized by selling the inventory.
Business
Forms of alternative media programs include the following, except:
A) buzz marketing B) online marketing C) product placement D) guerilla marketing
Business