Which of the following gains the most benefit from introducing a frequency program?
A) the first company to introduce a frequency program in an industry
B) the fast follower, the second to introduce a program in an industry
C) the industry sales leader
D) the niche player in the industry
E) the low-cost leader in the industry
A
You might also like to view...
A common cause of the added complexity of foreign environments is managers' unfamiliarity with other cultures and is called self-reference syndrome.
a. true b. false
The revolution in management that is currently underway suggests that the most effective managers of the future will:
A. be very strict in their treatment of workers. B. emphasize individual initiative rather than teamwork. C. specialize in performing one of the four management functions. D. be skilled communicators and team players.