Companies that define their missions in terms of products or technologies are considered myopic primarily because ________
A) products and technologies result in low returns on investment
B) consumer preferences with regard to products and technology are difficult to predict
C) consumer preferences for different product categories vary from time to time
D) products and technologies eventually become outdated
E) most consumers are not comfortable using sophisticated technology during the buying process
D
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Information research process:
a. helps understand the value of the research compared to the cost. b. gathers and synthesizes background information to familiarize the researcher with the overall complexity of the problem. c. is a systematic approach to collecting, analyzing, interpreting, and transforming data into decision-making information. d. specifies whether data should be collected about individuals, households, organizations, departments, geographical areas, or some combination. e. serves as a written contract between the decision maker and the researcher.
Section 11 of the Securities Act of 1933 provides:
A) Civil liability for intentional misstatements or for misstatements where negligence led to the false statement. B) Criminal liability for intentional misstatements only. C) Criminal liability for selling securities without a prospectus. D) Civil liability for intentional misstatements only.