When a marketing manager surveys a few of the customers for the purpose of drawing a conclusion about the entire list of customers, she is applying:

Generally accepted accounting principles require that organizations report all assets at their current fair market values (i.e. the amount for which they could be sold to a third party).

a. true b. false

Which one of the following statements is correct?

A. The unexpected return is always negative. B. The expected return minus the unexpected return is equal to the total return. C. Over time, the average return is equal to the unexpected return. D. The expected return includes the surprise portion of news announcements. E. Over time, the average unexpected return will be zero.