Kevin is a law student, who reads an advertisement for a
sleep-learning device that claims to have helped a law student pass the state bar exam. Kevin should
a. immediately order this device because the correlation is evidence of the device causing the law student to pass the bar.
b. immediately order this device because a correct inference can be made from this observation.
c. order the device because systematic research has shown that these devices really work.
d. not order the device because an individual case tells nothing about what is true in general.
ANSWER: d
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Regarding the double standard, which of the following statements is/are TRUE?
a. The double standard refers to using different rules when it comes to judging the appropriateness of male and female sexual behavior. b. In the past, the double standard allowed males, but not females, to have premarital sex. c. The double standard resulted in a separate, but not equal, view of sexual behavior by men and women. d. All of these statements are true.
How effective are persuasive messages based on extreme fear, and why?
a. They are highly effective, because fear produces arousal, which heightens action. b. They are highly effective, because they motivate people to evaluate the evidence. c. They are ineffective, because people assume the government will take action. d. They are ineffective, because people refuse to listen or refuse to believe.