Elaborate on the role of a public relations specialist

What will be an ideal response?

A public relations specialist looks for opportunities to show the company in the best possible
light. On the other hand, a public relations specialist also tries to minimize anything the public
could interpret in a negative way. A public relations specialist tries to win friends and
customers when faced with the opportunity to:
• Promote a new business.
• Announce a special privilege or service to preferred customers.
• Offer special incentives to encourage charge customers to use their credit cards.
• Welcome new residents—who are potential customers—to the community.
• Congratulate someone for a special achievement.
• Invite someone to a lecture, art show, demonstration, or film.
• Thank someone for his or her business.