Tanya is in the process of conducting customer focus groups, distributing online surveys, and analyzing customer response cards. Which term best describes Tanya’s efforts?

a. strategic planning
b. secondary research
c. public affairs planning
d. primary research

d. primary research

Communication & Mass Media

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Esteban created an online review for a brand-new sports game. He shot an interview of himself and a renowned gaming critic discussing various facets of the game

In the final cut of his online video, Esteban showed only the critic's face and his viewpoints throughout the video. This made the video boring for viewers, most of whom tuned it off before the end. What should Esteban have done in this scenario? a. Avoided the talking head b. Not posted a raw video c. Used a tripod d. Used an outline

Communication & Mass Media

What is “net neutrality?” Define the concept and provide major arguments for and against it.

What will be an ideal response?

Communication & Mass Media