The NMDA receptor controls ________ and is normally blocked by ________
a. a chloride channel; sodium ions
b. a potassium channel; magnesium ions
c. the presynaptic membrane potential; GABA
d. a calcium channel; magnesium ions
e. the inputs to the hippocampus; presynaptic inhibition
Answer: d. a calcium channel; magnesium ions
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Martha works in advertising, and she has been advised to create a commercial for women's athletic shoes that will give both obvious and subtle messages to a viewer that these shoes are only for women
Which of the following would Martha not want to include in this commercial? a) odd camera angles b) pastel colors c) slightly blurry images d) high voices
According to the elaboration likelihood model in your textbook, one reason that product placement is so successful as an advertising technique is that
a. when it is used, people don't try to defend themselves against the influence. b. it increases the frequency of exposure to ads. c. it makes the source appear more credible. d. it makes the source appear more likeable.