Students who want to find rewarding careers in 21st century public relations should concentrate more on technology skills than traditional skills

SSARSs define the preparation, compilation, and review of financial statements of a nonissuer and provide guidance concerning the standards and procedures applicable to such engagements. For the purpose of SSARs, which of the following is a nonissuer?

a. One whose securities trade on a stock exchange or over the counter, including securities quotes only regionally or locally b. One that makes a filing with a regulatory agency in preparation for a sale of any class of securities to the public c. A subsidiary, corporate joint venture, or other entity controlled by an issuer d. A closely held corporation

The more an organization knows about a media outlet, the

A) more successful the organization will be in receiving coverage by that outlet. B) more likely the organization will purchase advertising time through that outlet. C) less the organization will have to rely on its public relations staff. D) less effective the organization will be in cultivating the outlet as a connector. E) more likely the outlet will ignore communications issuing from the organization.