Ethnicity is an example of geographic market segmentation
Indicate whether the statement is true or false
FALSE
Explanation: Ethnicity is an example of demographic market segmentation. Geographic market segmentation has to do with region, climate, urban or rural, and other geographic characteristics.
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The two criteria for establishing a particular physical distribution system are:
A) cost of transportation and materials handling. B) service level and cost of carrying inventory. C) cost of transportation and cost of warehousing. D) cost of the system and service level desired. E) cost of warehousing and cost of inventory.
In the Do-Nothing Corporation, the human resources department and the information services departments are having difficulty implementing a computerized employee services program
The Hawthorne diagnostic model can help the two departments evaluate their OD program. Indicate whether the statement is true or false