Non-patented inventions that have been in public use for over a year can still be patented

Why did Toyota develop custom parts in the past?

A. Because compatibility did not save any money. B. Because their suppliers demanded it. C. Because different models were unique and had different needs. D. Because of the earthquake threat.

Of the following, which type of marketing communication tool gives the marketer the greatest level of control over the message?

A) sales promotion B) advertising C) public relations D) word of mouth E) personal selling