If a shopping center has proper retail balance, _____
a. pedestrian and vehicular traffic counts are high
b. the store facilities for each merchandise or service classification is equal to the location's market size
c. transportation facilities are good
d. there are no parasite stores in the center
b
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In the context of marketing planning,__________provides the mechanisms for evaluating marketing results in light of the plan's objectives, and for correcting actions that do not help the organization reach those objectives within budget guidelines
Fill in the blanks with correct word.
Using the risk-adjusted discount rate method of project evaluation, the better investment for Tangshan Mining is ________. (See Table 11.8)
A) Project M because it has a higher NPV B) Project N because it has a higher NPV C) Project N because it has a higher IRR D) Project M because it has a higher IRR