Global new product planning teams first develop a brand for a national market and then internationalize the product instead of establishing a global brand from the outset

Runners can compare performances, set up profiles, meet new people, and share information on Nike's Nike+ Web site. Nike+ is an example of a(n) ________

A) podcast B) blog C) online community D) content sponsorship program E) kiosk

An underlying motive behind a game is roughly the same as the expressed purpose

Indicate whether the statement is true or false