PDF Enterprises, an MNE, uses a centralized approach to management, so its international managers will most likely be ________

Which of the following is true about e-mail marketing messages?

A) E-mail marketing messages involve sending an offer, announcement, reminder, or sample to a person living at a particular address. B) E-mail marketing messages involve connecting directly with carefully targeted consumers, exclusively on a one-to-one, interactive basis. C) E-mail marketing messages are effective in reaching the desired target market and result in low costs. D) E-mail marketing messages cost more per thousand people reached than mass media such as television or magazines. E) E-mail marketing messages create a stronger emotional connection with the customers compared to traditional direct mail.

In the 21st century, with the proliferation of social media and talk shows where hosts and guests say whatever they want, it is clear that ________

A) defamation has become less complex but more devastating B) defamation is more complex and more global C) defamation is more devastating and more complex D) defamation is no longer a major issue in the 21st century