Yield management systems encourage airline companies to ignore the importance of demand and decide to price their products largely or solely on the basis of costs.

Once a commission rate has been agreed upon in a listing contract, can it be changed?

A. Yes, if the property sells for more than the listed price. B. Yes, if both the client and broker agree to the change. C. No, the state's real estate commission sets the rate and it cannot be changes. D. No, real estate commissions are not negotiable.

Although it might seem that the market leader has the most going for it, challengers often have what some strategists call a ________. The challenger observes what has made the leader successful and improves upon it

A) "marketing myopia" B) "second mover advantage" C) "absolute advantage" D) "blue ocean strategy" E) "red ocean strategy"