Which approach should be used to appraise a 12-year-old, single-family home in a residential neighborhood?

In an attempt to set the company apart from its competitors, Central Parcel Service (CPS) has its employees wear brown uniforms and drive brown trucks. What type of public relations tool is being used by CPS?

A) buzz marketing B) corporate logos C) corporate identity materials D) product publicity E) public service materials

Which consumer lifestyle grouping includes family and nonfamily household members?

a. component lifestyle b. family life cycle c. reference group influence d. household life cycle