A person will experience _______ when his or her outcome to input ratio is less than that of a relevant comparison person.

Self-_____ is the extent to which people like or dislike themselves.

Fill in the blank(s) with the appropriate word(s).

Which of the following is a potential drawback to advertising on a blog?

A) The content of a blog is difficult to control. B) Advertising on a blog is typically expensive. C) It is difficult to use blogs to reach highly targeted audiences. D) Blogs are losing popularity as consumers begin to favor newer Internet forums. E) Blogs do not provide the kind of personalized medium that today's marketers want.