Marketers may wish to create campaign-specific connector lists, since a campaign message
A) will either use media connectors or non-media connectors, but never both.
B) has to appeal to all audiences all the time.
C) may be extremely focused.
D) is only effective when it is consumer-generated.
E) should only be disseminated one outlet at a time.
C
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Which of the following is true about database marketing?
A) It is at the core of customer relationship marketing. B) It assumes that all customers have the same needs. C) It avoids building a more personal relationship between the business and the customer. D) It treats all customers as the same, instead of assuming that each customer is unique. E) It prioritizes creating efficiency through technological advances over building customer relationships.
Cooperative buying is generally used by _____
a. inside buying organizations b. outside buying organizations c. small, independent retailers d. formal buying organizations