A presentation aid is defined in your text as:
A. A visual representation that enhances a speech
B. The use of multi-media to supplement a presentation
C. A prop to assist with the organizational burden of a presentation
D. An object that adds another communicative dimension beyond your vocal content and delivery
Answer: D
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The public relations practitioner serves as an __________ between the organization that he or she represents and all of that organization's publics
a. antagonist b. intermediary c. obstacle d. investigator
Answer the following statement(s) true (T) or false (F)
1. The participant observation approach requires a researcher to make and record objective observations of focus group participants. 2. A commonsense theory is based on past experiences, stories, and observations. 3. According to the two-step flow theory, the media influence early adopters who then influence certain groups of publics. 4. The spiral of silence theory asserts that a new idea must pass through a sequential process with a public before it is adopted. 5. According to ELM, persuasive messages that people receive through the central route are based on mental shortcuts.