________ is the process that turns marketing plans into action assignments and ensures that such assignments are executed in a manner that accomplishes the plan's stated objectives

Which one of the following informal research methods may help public relations practitioners detect negative rumors about the organization before they spread too far?

A. Organizing community forums D. Reading field reports B. Analyzing newspaper content E. Observing personal contacts C. Monitoring social media

In order to resolve a resource conflict, it is advisable to:

A) Work backwards from the end of the project. B) Work forwards from the start of the project. C) Begin activities at their earliest possible start time. D) Complete activities at their earliest possible finish time.