Approximately 40 percent of monies spent on alternative media in the United States was in the category called online/mobile. This category consists of the following, except:
A) lead generation
B) product placement
C) online display and video ads
D) mobile phone ads
B
Business
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A significant advantage a franchisee has over an independent business is the participation in the franchisor's ________ largely due to the ________ the franchise offers
A) centralized buying power; buying insight B) centralized buying power; brand protection C) centralized buying power; economies of scale D) economies of scale; territorial protection
Business
How do we test the reliability of a model?
Business