Which traditional news value provides ample opportunities to public relations and staff to appeal to the shared experiences or emotions of an audience?

Ben knows he will need to study for seven years before he can practice medicine, but he feels it is worth it. What type of orientation does Ben demonstrate?

A) collective B) individual C) long-term D) short-term

The word set has nearly 200 discrete meanings in the English language. Imprecise use of set illustrates which of the following statements about language?

A. Language can be unclear because of multiple meanings for the same word. B. Language is often confusing because of multiple connotations. C. Language symbols are arbitrary and hard to define. D. Languages around the world do not have a clear definition of referents for words.