This founding father of modern public relations based his activities on what he called “the engineering of
consent based on Thomas Jefferson’s principles that in a democracy everything depends on the consent of the people”:
a) Ivy Lee; b) Edward Bernays; c) Samuel Insull; d) Joseph Pulitzer; e) P.T. Barnum
b
Communication & Mass Media
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The communication discipline is BEST described as _____
a. linear b. reciprocal c. complimentary d. interdisciplinary
Communication & Mass Media
Employees tend to pass accurate information to their supervisors even if it reflects negatively on themselves
Indicate whether this statement is true or false.
Communication & Mass Media