This founding father of modern public relations based his activities on what he called “the engineering of

consent based on Thomas Jefferson’s principles that in a democracy everything depends on the consent of the people”:

a) Ivy Lee; b) Edward Bernays; c) Samuel Insull; d) Joseph Pulitzer; e) P.T. Barnum

b

Communication & Mass Media

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The communication discipline is BEST described as _____

a. linear b. reciprocal c. complimentary d. interdisciplinary

Communication & Mass Media

Employees tend to pass accurate information to their supervisors even if it reflects negatively on themselves

Indicate whether this statement is true or false.

Communication & Mass Media