The "Influencer" model asserts that people will do new things (change behaviors) based on two fundamental questions:
A)
How big is the reward? and Why is the change important?
B)
What's in it for me? and Can I do it?
C)
Is this consistent with company goals? and What will I get for doing it?
D)
Will this work? and How soon will we see results?
B
Business
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