Why is price considered one of the most flexible elements of the marketing mix?
What will be an ideal response?
Unlike product features and channel commitments, prices can be changed quickly.
Business
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Automobile liability insurance covers damages that an insured causes to third parties
Indicate whether the statement is true or false
Business
Which of the following tactics includes influencing the agenda of a meeting to include a project manager's own issues, influencing the decision makers to use criteria that will bias the decisions in favor of the project manager's interests?
A) proactive influence B) political C) impression management D) reactive influence
Business