What is the difference between individualism and collectivism? What is the relationship between government and business under each orientation?

What will be an ideal response?

The doctrine of individualism emphasizes the primacy of individual freedom, self-expression, and personal independence. Individualism values the individual's ambitions and opposes external interference by the government that constrains individual choice. Under individualism, the role of the government is to protect the liberty of individuals to act as they wish, so long as they do not infringe upon the liberties of others. Countries with an individualist orientation typically have an economy shaped by the idea of laissez-faire, meaning that the government should, for the most part, not interfere with business.

In contrast, the doctrine of collectivism emphasizes the primacy of the group—class, society, or the nation—over the interests of the individual. The group as a whole is greater than the sum of its individual parts. Individuals define themselves in connection with the grou

Business

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Sport organization that enjoy high brand equity typically charge lower prices for their product and extensions compared with organizations that have lower brand equity

a. true b. false

Business

Discuss the characteristics of focus groups (Table 5.2 in the text). List at least four 4 characteristics and explain why it is important to consider each characteristic

What will be an ideal response?

Business