What are the different components of an MPR plan? Describe what information should be included in each component of the MPR plan

What will be an ideal response?

The format for both annual MPR plans and MPR plans for individual campaigns include the same components.
1. Problem Definition: This is a broad statement of purpose for your planning efforts and will be the basis for your goals and strategies.
2. Positioning and Resource Considerations: In this section, frame the boundaries of the plan by affirming where your firm, brand, or product stands relative to competitors in the eyes of the consuming public, and identify the resources (time, money, personnel, etc.) available for implementing your plan.
3. Target Market: This portion should include both a definition of the target consumer by demographic, psychographic, and behavioral factors and a detailed list of the connectors who reach these consumers.
4. Cross-Functional Interactions: Rarely does MPR act on its own. Broader marketing and communications initiatives often share goals, messaging, and resources with MPR activities, and this section defines MPR's interactivity with other functions.
5. Goals and Objectives: Use this section to define S.M.A.R.T. goals and objectives.
6. Strategies and Tactics: This portion includes a description of the overall MPR strategy supported by statements of tactic spelling out the implementation of the plan.
7. Timeline and Budget: Typically, this section includes a spreadsheet-based management tool laying out the who, what, where, when, why, and how and the cost of each activity within the MPR plan.
8. Measurement and Analysis: The final piece should include a framework for monitoring and interpreting the success of the campaign and a mechanism for providing feedback for future plans.