Which of the following statements about developing marketing mixes for services is true?
a. The tangibility and simultaneous production and consumption of services may require adjustments in marketing mix elements.
b. Elements of the marketing mix must be preserved for the unique characteristics of services.
c. The variability and perishability of services may require adjustments in marketing mix elements.
d. Marketing mixes for services are the same as those for products.
Ans: c. The variability and perishability of services may require adjustments in marketing mix elements.
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