A PR practitioner declined promoting a new junk food brand through his articles, owing to increased obesity and other health-related problems in the country

He did this even though the junk food brand agreed not to interfere with the content at all. Which principle is the PR practitioner following that makes him act like a professional?
a) Sense of responsibility to society and the public interest
b) Sense of independence and manifest concern for the interest of the public
c) Manifest concern for the competence and honor of the profession as a whole
d) Higher loyalty to the standards of the profession and fellow professionals than to the employer of the moment

a

Communication & Mass Media

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______________ refers to the emotional response or personal thoughts connected to the meaning of a word

a. Bypassing b. Denotation c. Connotation d. Abstract e. Jargon

Communication & Mass Media

Jennifer, a professor of psychology, was recently asked to deliver a speech about human relationships. While addressing the group of college students, she started her speech with the statement, "Remember the times when there were no cell phones…" In this scenario, which of the following audience demographic characteristics is Jennifer ignoring?

A) ?Sex B) ?Ethnicity C) ?Age D) ?Occupation

Communication & Mass Media