Explain the three key capabilities of mass-customization
What will be an ideal response?
Mass-customization systems have three key capabilities: elicitation (a mechanism for interacting with the customer and obtaining specific information); process flexibility (production technology that fabricates the product according to the information); and logistics (subsequent processing stages and distribution that are able to maintain the identity of each item and to deliver the right one to the right customer).
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Organic Designs is a small, successful chain of stores offering stylish clothes made of all-organic materials for infants, toddlers, and young children. Most of the Organic Designs stores are located in urban areas. Now Organic Designs is considering using direct marketing to reach potential customers who live outside of the company's existing markets, with the goal of creating emotional connections and long-term relationships with a new group of customers. Which of the following methods of direct marketing would most likely be effective in accomplishing this goal?
A) mobile phone marketing B) interactive TV marketing C) catalog marketing D) kiosk marketing E) direct-response television marketing
Google's statement of "don't do evil" is an example of ________.
A. Social Law B. Ethical Policy C. Legal Behaviors