If an investor expects to get a higher yield for a longer-termed instrument, it is called a

The iPhone's 100,000 apps that allow users to tailor the phone to fit their personalities is an example of brand building by:

A) standardization B) a brand flanker program C) repeated product use (repetition) D) customization and personalization

Which of the following is NOT a concern for managers in international businesses?

A. Fundamental differences in culture B. Perceived distance between home country and operating nations C. Government restrictions on international trade D. Cross-border transactions involving currency exchange E. Ethical adherence to environmental standards