When focusing on recommendations in an analytical report, what should be done as soon as the need for action has been introduced by describing the problem or opportunity?
A) Summarize your recommendations.
B) List the recommendations required to achieve the desired benefits.
C) Explain each step fully.
D) Introduce benefits that can be achieved if the recommendations are adopted.
E) Introduce a cost analysis of the desired benefits.
Answer: D
Explanation: D) First, establish the need for action in the introduction by briefly describing the problem or opportunity. Next, introduce the benefit(s) that can be achieved if the recommendation is adopted, along with any potential risks.
You might also like to view...
Karl Pittman commissioned a research project from the research firm of ADVICE, INC. The results of the project will be presented in a court case and Karl wonders if the opposing lawyers in the trial will question whether or not the telephone calls, used to collect the data, were actually made. Sue Miller, project director at ADVICE, INC., had thought ahead and verified that the interviews were actually conducted. She used the standard industry method for verification. Which of the following did she use?
A) use an interviewer only one time B) call back a sample of the interviewer's respondents to verify that they were interviewed C) have all interviewers take polygraph tests on a regular basis D) pay interviewers to watch their peers E) put video cameras in all work stations
The promotion component of the marketing mix involves:
a. pricing strategies. b. personal selling. c. product packaging. d. manufacturing strategies.