How does branding help buyers?
What will be an ideal response?
Branding helps buyers in many ways. Brand names help consumers identify products that might benefit them. Brands also say something about product quality and consistency—buyers who always buy the same brand know that they will get the same features, benefits, and quality each time they buy.
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A future economic benefit owned or controlled by an entity is
a. a revenue b. an asset c. a liability d. a contra asset until used
The project cash flows and NPVs for Projects A and B are provided in the table below. Which project has a higher profitability index?
Project A Project B Year 0 -$1,900 -$2,000 Year 1 $2,500 $1,550 Year 2 $1,500 $1,900 NPV $1,408.12 $784.50 A) Project A B) Project B C) The two projects have the same Profitability Index