Kellogg's sells many different breakfast cereals, including Corn Flakes, Rice Krispies, Frosted Flakes, Raisin Bran, and Special K. This is an example of the breadth of the Kellogg's product mix.

a. true
b. false

b. false (Product line depth (not breadth) equals the number of products within a product line, as in this question.)

Business

You might also like to view...

The accounting principle that assumes that inflation will not take place or will be immaterial is:

a. monetary unit. b. historical cost. c. realization. d. going concern. e. None of the answers are correct.

Business

Twice as Warm ?sells gloves, hats, and scarves. With every purchase, the company donates a new clothing item to a person in need in an effort to "spread warmth" to communities around the world. Twice as Warm's efforts indicate:

A) ?the company believes the government is responsible for solving social issues. B) ?the company believes their social obligations are met through the basic functioning of the business. C) ?the company believes their responsibility is to produce quality goods, earn a profit, and provide jobs. D) ?the company believes they have a responsibility to have a positive impact on society. E) ?the company believes they have a responsibility to produce and market profitable products that society needs.

Business