To be branded, physical products need not be differentiated

One reason to include demand deposits when estimating a bank's repricing gap is because rising interest rates could lead to high withdrawals.

a. true b. false

Fans of Cheerwine cherry-flavoured cola are able to explain why Cheerwine is superior to any other type of cherry cola. These people are scattered throughout the Maritimes and are extremely brand loyal. The characteristics of this target market indicate that a promotional mix with which of the following should be used?

a. more advertising and less sales promotion and public relations b. less sales promotion and more advertising and personal selling c. more advertising and sales promotion and less personal selling d. less publicity and sales promotion and more personal selling